This article is provided by Yesup SEO, an established SEO services.
Regular and relevant blogging can really add to your website SEO campaign, especially if the information is industry-relevant, original and compelling. Effective blogs can help develop the breadth and depth of your site content and enable your site to become a valuable source of information. Good blogs bring in more inbound links, attract more site visitors and help drive search engine rankings. Complement industry-relevant blogs with personal blogging to establish a personal connection to the person you are trying to sell!
Comapny website blogs and the personal touch
We have previously talked about the importance of regular and relevant blogging to your company’s website SEO campaign. We mentioned how effective blogs can enable you to develop the breadth and depth of your site content and become a valuable industry information source. We also talked about how good blogs can bring in more inbound links, achieve higher engine rankings, and attract more eyes to your site. Strong, industry-relevant blogs can do all this for and more.
Blogs, of course, do not always have to be about business. Establishing and cultivating personal relationships with fellow industry folk should also be a blog priority. I do emphasize personal relationships, since it is common knowledge that business (and sales) can flow more easily if you are also acquainted with that business associate on a more personal level. Sometimes effective blogging does not have to involve business or industry talk; it could simply be informal chit-chat that allows you to connect with industry people on a personal level.
It might be helpful to once in awhile view blogging in the same light as an industry chat-room, where you can get together with a couple of associates who happen to work in the same industry as you. Then your associates and you can better connect on a personal level, sharing information about individual interests, including hobbies, favourite sports or t.v. shows, or even the weather.
The type of relationships which emanate from this “personal blogging” can be compared to dynamics created when you invite a business associate out to lunch or for a game of golf in the afternoon, and then you end up talking about everything but work! Talking shop should certainly remain the main focus on your company blog, of course, since the industry information shared there is valuable and users and spiders will always be attracted to that. Not talking shop can also be a valuable business-development tool, however, since the conversation will then turn to other areas. As your business associate and you discover more about each other on a personal level, it helps to solidify the personal relationship, thereby enhancing the prospects of a business connection.
Small talk can be a very valuable business development tool, whether you are on the golf course or blogging. There are times for promoting your company and yourself to that business associate you are looking to develop a professional relationship with, but there are also times when idle chit-chat is called for. Either way, personal blogging can be good for business!
If you have any questions about this article, or wish to offer suggestions, please contact us at Yesup SEO, an established SEO services.
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August 28th, 2007
This article is provided by Yesup SEO, an established SEO services.
Strong internal linking structures are important to your website and your SEO campaign, and is enhanced by adding a sitelink map to your text link navigation menu. These maps should comply with both Google and Yahoo. You can now go to Google Webmasters Console and Yahoo Site Explorer to learn if these engines are indexing your site pages, how well your internal links are working, and which external web sirtes are actually linked to your own pages.
website pages indexedWe have already discussed why strong internal link structures are so essential to your SEO strategy for the company website, and we looked at how to better promote strong internal linking. Adding a sitelink map to your text link navigation menu was mentioned as one major way to ensure better internal links, and we also talked about how these maps should comply with both Google and Yahoo. It would be a worthwhile exercise to login into both these search engines and confirm that they are both indexing each of your site pages. Making sure that those pages are engine-indexed does not guarantee higher engine keyword rankings but it certainly does not hurt. At the very least, you will obtain relevant and valuable data on how well those internal links are functioning as well as which external website pages are actually linked to your internal pages.
Webmasters and SEO guys have not always been able to go to Google and Yahoo and find out if site pages are engine-indexed. These two engines use to steadfastly keep secret which external pages are linked to your internal ones. The SEO world has changed, however, and now Google and Yahoo recognize the importance of helping Webmasters and SEOs find out which pages are linked. So now they offer up the tools to help you.
After designing your site and engine optimizing it, and making sure that you have created an engine-friendly sitemap, you should immediately set up accounts in Google Webmasters Console and Yahoo Site Explorer. With your sitemap established, you can employ tools from the two search engines to find out if your pages are indexed.
Google Webmasters Console (www.google.com/webmasters/sitemaps/)
After setting up an account in Console, you can actually add one site or several sites and have multiple ones all registered on a single interface. There are several tools empowering you to obtain valuable information on your site pages:
* Diagnostics Tab: find out in detail if Google spiders are having problems accessing pages (i.e. URLS not found, timed out or restricted by robots.txt, http errors)
* Links Tab: click on External Links to view all external links pointing to each of your internal pages. Click on Internal Links to discover which internal pages are linked to a specific external page. In both areas you can select Numeric Link to access a list of website pages currently Google-indexed that point to each of your own pages. Links Tab probably provides you with the most valuable information you will obtain in Console
* Pages Analysis: access a Google Analysis of your site and/or page content
* Sitemap Tab: create the sitemap for each of your domains, and feature all pages you want crawled
* Statistics Tab: learn about how Google PageRank is distributed on your site, and which page ranks the highest each month
Yahoo Site Explorer (www.siteexplorer.search.yahoo.com)
After setting up an account in Explorer, you can also add one site or several sites but you have to authenticate each of your unique domain names. Tools allowing you to collect details on your pages include:
* Explore: located on the administrative interface, this tool lets you view all site pages which are engine-indexed
* Inlinks: allows you to see how many pages are linked to the page you are “exploring”. By selecting Except From This Domain on the Show Inlinks dropdown menu you can view just the external links pointing to your site
You are advised to visit both Console and Explorer frequently to find out which pages were recently indexed and which pages have external links pointed to them. The great news for both Webmasters and SEO people is that Google and Yahoo are finally allowing them to obtain detailed and valuable information on their website links. If you are a Webmaster or SEO person, you would do well to take advantage of such support, as it can only help you formulate a more comprehensive and effective SEO campaign!
If you have any questions about this article, or wish to offer suggestions, please contact us at Yesup SEO, an established Toronto SEO services.
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