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Information tables and lists make great content too!

Friday, October 16th, 2009

This article was provided by Yesup SEO, an established SEO services.

Developing creative, original, relevant and keyword-rich information for your website is a very effective way to make your site more user-friendly and to also increase the opportunities for search engine spiders to visit and crawl your site. Great content thus leads to better search engine rankings for your site. Targeted content is even better, and can often be found in information tables and/or listings. Make sure your tables and/or lists contain valuable user information.

Information Tables and lists make great content too!
make great content
By now most people in the SEO world are fully aware that great site content is a big part of the game. Content is king, or so we have heard many times. Developing creative, original, relevant and keyword-rich information for your website is a very user-friendly exercise and consequently will attract many visitors to your site. Targeted content can create an even more positive impact by allowing you to access and reach out to your main market audience. User-friendly content is often spider-friendly, as well, since search engine spiders are naturally attracted to good writing, particularly if it is keyword-rich and original.

Great writing is not the only way to develop great site content, and should actually be just one of several different ways to do it. Creating relevant tables and lists for your site can also considered as great content, and will drive both users and spiders to it. This is particularly true if your tables and lists are keyword-rich, contain valuable information and are easy to digest or look at.

Information tables on your site which offer up details about ideas, products or services relevant to your company and/or industry are invariably good site content additions. Site viewers who find the information useful may refer others to your site on the basis of the tables themselves. Usually information tables contain important industry keywords, terms and/or phrases, so that makes them engine-friendly as well.

Information lists can also attract users and spiders, particularly if they are rich in keywords and industry terms or phrases. Lists containing the names, positions and companies of industry contacts, for example, can be very strong site content sources. Users searching for information on a particular person or business in your industry, for example, may stumble across your site if that person’s name and/or the business in question are included on one of your information lists. Initially that particular user may not have been trying to access your site, but there is a strong possibility that, once there, your new visitor may stay awhile and look around. After all, he or she is likely from your industry community, and as such there is a good chance that your site will be of interest, at the very least. It is a safe bet to say that such a user should be viewed as highly qualified traffic.

The bottom line is this: keep on developing great writing content for you site, but do not ignore the idea of adding informative tables, lists and other such features to your site. Also, make sure that these tables and lists are revised and updated, and that other informative tables and lists are added on an ongoing basis. That way you be assured that new, original, and very keyword-rich content is being continually added in areas other than straight descriptive writing. And when you go to bed at night you will sleep tight, confident in the knowledge that both users and spiders are continuing to visit and crawl your site, because the information there is varied, useful and industry-specific.

If you have any questions about this article, or wish to offer suggestions, please contact us at Yesup SEO, an established SEO services.

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How to optimize your press releases

Wednesday, May 20th, 2009

This article is provided by Yesup SEO, an established SEO services.

Optimizing your site’s press releases will lead to greater site traffic, search engine rankings, and brand recognition, as well as save you money on paid search campaigns. To properly optimize, you should craft extremely well-written and informative content, identify and repeat critical keywords, devise economical yet descriptive headlines, refrain from discussing unknown brands, and include hyperlinks to your site.

Press releases are a great way to get your recent news out to your targeted industry audience as well as the general public, and optimizing your release for the search engines means even more eyes will see it. Optimized online press releases not only increase your site’s search engine rankings, but also develop brand recognition, augment site traffic and help save money on pay-per-click campaigns.

Several measures should be taken when optimizing a press release:

1. Provide informative and relevant news

Press releases complement the news content available online to readers, so make sure your press content is less promotional and more informational. You can actually do both at the same time; perhaps a product or service you are planning to introduce in your release is related to current local and/or national events (i.e. new security system introduced in light of recent increases in home break-ins). Providing relevant news for readers is one way to make sure your releases will be more widely viewed and then digested.

2. Write well

Releases which are well thought out and written are easier to read from start to end for readers and will probably generate more positive word-of-mouth referrals, leading to more viewing. A well-written account which has news content relevant to your particular industry should attract more qualified readers; that is to say, readers who are particularly interested in your industry, and, by extensions, products and services relevant to it.
3. Idenfity critical descriptive keywords

These phrases are not only industry-relevant keywords but could be important in other aspects (i.e. local search). Make sure these keywords are in your release headline as well as in the first paragraph. When selecting these words, try to imagine what the searcher is looking for, as opposed to merely trying to promote yourself in your industry.

4. Repeat these critical keywords

These keywords should be repeated a couple of times in the first paragraph; combined with their appearance in the headline, they will generate more qualified readers of your press release.

5. Devise an economical but descriptive headline

Your headline should tightly written, as opposed to wordy. Avoid opinions and stay with the main facts. Follow the basic rules of press release writing, particularly in your opening paragraph, where you should be briefly answering the following: who, what, where, when, why and how.

6. Stay away from unknown brands

Press releases which focus on brands not very well known to the public will generate less site visitors, by definition, than those which feature more generic product and service descriptions. In the latter cases, visitors are at least familiar with those products and services, even if a well-known brand is not mentioned.

7. Employ the entire http:// in all your URLs

When mentioning your company in the press release, include the company’s URL and be sure that you do not omit the full address with http:// (i.e. http://www.yesupseo.com ). This addition will guarantee a live hyperlink back to the site, allowing for the reader to easily access it.

If you have any questions about this article, or wish to offer suggestions, please contact us at Yesup SEO, an established SEO services.

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