This article is provided by Yesup SEO, an established SEO services.
Regular and relevant blogging can really add to your website SEO campaign, especially if the information is industry-relevant, original and compelling. Effective blogs can help develop the breadth and depth of your site content and enable your site to become a valuable source of information. Good blogs bring in more inbound links, attract more site visitors and help drive search engine rankings. Complement industry-relevant blogs with personal blogging to establish a personal connection to the person you are trying to sell!
Comapny website blogs and the personal touch
We have previously talked about the importance of regular and relevant blogging to your company’s website SEO campaign. We mentioned how effective blogs can enable you to develop the breadth and depth of your site content and become a valuable industry information source. We also talked about how good blogs can bring in more inbound links, achieve higher engine rankings, and attract more eyes to your site. Strong, industry-relevant blogs can do all this for and more.
Blogs, of course, do not always have to be about business. Establishing and cultivating personal relationships with fellow industry folk should also be a blog priority. I do emphasize personal relationships, since it is common knowledge that business (and sales) can flow more easily if you are also acquainted with that business associate on a more personal level. Sometimes effective blogging does not have to involve business or industry talk; it could simply be informal chit-chat that allows you to connect with industry people on a personal level.
It might be helpful to once in awhile view blogging in the same light as an industry chat-room, where you can get together with a couple of associates who happen to work in the same industry as you. Then your associates and you can better connect on a personal level, sharing information about individual interests, including hobbies, favourite sports or t.v. shows, or even the weather.
The type of relationships which emanate from this “personal blogging” can be compared to dynamics created when you invite a business associate out to lunch or for a game of golf in the afternoon, and then you end up talking about everything but work! Talking shop should certainly remain the main focus on your company blog, of course, since the industry information shared there is valuable and users and spiders will always be attracted to that. Not talking shop can also be a valuable business-development tool, however, since the conversation will then turn to other areas. As your business associate and you discover more about each other on a personal level, it helps to solidify the personal relationship, thereby enhancing the prospects of a business connection.
Small talk can be a very valuable business development tool, whether you are on the golf course or blogging. There are times for promoting your company and yourself to that business associate you are looking to develop a professional relationship with, but there are also times when idle chit-chat is called for. Either way, personal blogging can be good for business!
If you have any questions about this article, or wish to offer suggestions, please contact us at Yesup SEO, an established SEO services.
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March 25th, 2009
This article is provided by Yesup SEO, an established SEO services.
Website blogs are user-friendly and enable you to readily post relevant, new content. Blogs can be easily indexed by search engines, and augment site relevancy by making it easier for respected and pertinent external website links to find yours.
blog help search-notice
Effective SEO strategies involve designing, writing and coding for a website to increase quality site traffic and organic search engine rankings. In other words, the design keyword-rich sites should consider features such as directories, file names, body copy, and title and meta tags. Quality incoming links should be established, and “uncrawlable” sections should include alternative text descriptions (i.e. images, flashes).
Another important SEO strategy employs blogs, namely, logs on your website for recording opinions and/or information. Blog content can encompass just about all information related to your company; it can include case studies, press releases, research findings, whitepapers, opinion pieces or industry and/or marketplace observations.
Let’s review some of the advantages site blogs can provide to your SEO plan:
* Blogs are user-friendly; they are simple to create, post, update and maintain
* They facilitate easy, fast publishing, thereby enabling you to readily post new content
* New blog information complements static content on your site not frequently updated
* Regular blog posts can be picked up by the main search engine indexes, or even by blog-specific engines like BlogPulse and Technorati
* Blogs augment site relevancy by providing opportunities for incoming links to find you. Relevancy is enhanced if these links to your site pages are from respected websites
You can employ various techniques to increase the number of relevant links to your web page(s):
* Have your blog link out to sites in your industry with reputations as sources of information or which provide valuable resources to users
* Work with other industry bloggers familiar with your products and services; link to these bloggers and leave remarks on their own posts
* Assign keywords to your posts (tagging) to extend their reach and facilitate better search indexing
* Employ a Web feed format (Really Simple Syndication, or RSS) to further extend your blog’s reach
Regular, relevant blogging and having related links to your web page will help you become more active in your industry community, so that you can not only discover more about your present and future customers but also increase your opportunities to be engine-noticed.
If you have any questions about this article, or wish to offer suggestions, please contact us at Yesup SEO, an established SEO services.
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This article is provided by Yesup SEO, an established SEO services.
Effective blogging is recognized by webmasters and SEO experts everywhere as a very marketable and profitable SEO tool. Regular postings on your company website blog can positively impact on your SEO campaign in several different ways:
* Creating original, relevant and keyword-rich content, thereby increasing the breadth and depth of your site information base
* Attracting search engine spiders to your site, thereby increasing your page rank standings
* Attracting users to your site, particularly those associated with your industry, thereby increasing site traffic
* Driving your company to better find its market niche in your industry
Effective blogging is recognized by webmasters and SEO experts everywhere as a very marketable and profitable SEO tool. Regular postings on your company website blog can positively impact on your SEO campaign in several different ways:
* Creating original, relevant and keyword-rich content, thereby increasing the breadth and depth of your site information base
* Attracting search engine spiders to your site, thereby increasing your page rank standings
* Attracting users to your site, particularly those associated with your industry, thereby increasing site traffic
* Driving your company to better find its market niche in your industry
One of the great advantages of blogs concerns how well they compel inbound links to gravitate to your site. Blog content is usually industry-relevant, which leads search engines to “link together” your blog postings and tag it as industry-related information. Daily industry news updates, marketing campaigns, press releases, event general banter or dialogue – it all receives credit towards your page count, particularly if you liberally include industry catchphrases, keywords and company terms.
A related plus is that regular blog postings will increase perception of your site as a valuable source of information and of your company as an industry expert. This means that the right sets of eyes are being attracted to your site. It’s even better if the information posted is new and/or thought-provoking, since this will open the door for two-way conversation. Fellow industry folk are always interested in new ideas and new forums for expressing them, so your blog can become an effective venue where different industry opinions hold fort. Relevant discussions will inevitably prompt others to contribute their own opinions or viewpoints, thus facilitating an easy, ongoing dialogue. This type of industry chatter, and the relationships which eventually develop from it, help make regular blogging a very worthwhile exercise.
Regular blogs can have a multiplier effect on your site’s page count. There are blog host applications which actually engender a unique HTML page for each individual blog entry (i.e. Moveable Type), meaning that a single new blog page can lead to lots of new pages and a real increase in your page rank standings. Search engine indexing of your site is also enhanced, since engines consider larger sites as more apt to provide better and more all-encompassing industry expertise. The more often you blog, the more pages you create and the more frequently your site will be spidered. Companies would do well to try to blog every day, Monday to Friday. Time should probably be set aside for this. Why, you could even blog on the weekends, if your better half does not mind.
Another advantage of regular blogging is that they are relatively search engine-friendly. Invariably written in simple formats which are easy to spider, blog page codes usually contain clean, text rich HTML and are devoid of non-spdier-friendly Flash or JavaScript. Also, engines love the naturally written, original content produced by blogs. Google even has its own blog search, enabling users to search for information only found on blogs.
Finally, the number of inbound links attracted to your site will be significantly augmented if you submit your blog to different blog directories. This enables it to be syndicated by an RSS feed (Really Simple Syndication), facilitating the placement of your blog online. Subscribers to you RSS feed would be informed of any new updates or postings. Sites carrying blog feeds and make them available for syndication are also repeatedly spidered on a daily basis, allowing for instant indexing.
If you have any questions about this article, or wish to offer suggestions, please contact us at Yesup SEO, an established SEO services.
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