Yesup employs professional search Engine Marketing services, designed to meet client’s specific online marketing needs and maximize their ROI. It customize SEO, Paid Adverting, Local Search Optimization and Social Media Marketing to make clients get searched by their target audience, optimize the relevant traffic and conversion.

Here are details on the Paid Search Advertising Programs offered by Yesup SEO, an established SEO services.

What is the definition of Paid Search Advertising?

Paid Search Advertising refers to general online advertising, in which the advertiser pays for the ad based on the amount of clicks received, as opposed to the revenues earned, the views received or the time period displayed. Many search engine advertisers employ the terms PPC or Pay Per Click to describe their specific ad campaigns, not fully realizing that this acronym comprises a much broader meaning and scope.

In a typical Paid Search Ad campaign, advertisers pay per click and search engines promise that they will run the brief text ad and hotlink near the organic listings, for the precise keywords or keyword phrases selected. These campaigns allow the advertiser to control the hotlink URL, the copy and sometimes even the rank, depending on the engine.

A Paid Search Ad campaign can be launched right away, and will complement the advertiser’s Search Engine Optimization (SEO) program.

Paid Search Advertising – Overview of Programs

Pay search advertising flowchart

1. Account Set-up

The Yesup Paid Search Ad Programs start with a staffing guarantee – we guarantee that all campaigns are directly managed by trained and experienced paid search ad experts, and are assigned a senior Account Manager.

2. Keyword/Search Term Research

Finding the right keywords and/or search terms is an ongoing and never-ending process, which takes into account several factors: seasonality, new negative keywords, new buzzwords or news-driven terminology, product launches and competitors’ behaviour.

Much research goes into discovering the keywords and/or search terms which make paid search ad campaigns successful, including everything from talking to customer service and sales, surveying customers, studying incoming traffic logs and internal site search queries. Focus groups could be conducted.

3. Campaign Copywriting

Text copy for each ad campaign is written in-house, and features artistic, creative and original ideas. Ad text copy could include or leave out pricing information, and could be in the form of either a more aggressive hard sell or merely informational and/or educational. Campaign copywriting should be continuously tweaked and capitalizations paid attention to, so that there is consistency with information displayed in visible click-URLs.

4. Auction Management

Auction management tools are systematically employed to stay on top of these often complex processes, and are equipped to expand ad campaigns across multiple search and shopping engines. These include the following: Google AdWords; Yahoo! Sponsored Search; Yahoo! Local Sponsored Search; MSN Search (Microsoft Ad Center); Ask.com (Ask Sponsored Listings); AOL Search; Shopping.com; and IndustryBrains.

Activities included in auction management are:

* Initiating campaigns for new keywords or keyword phrases
* Managing bids & considering ad ranking
* Day-parting
* Geo-targeting and Local Matching
* Coordinating with SEO results
* Testing ad text copy offers, and visible URL tweaks
* Ensuring that links hit the right landing pages (live landing pages)
* Tracking all campaign spending

5. Measurement & Evaluation

We effectively measure and evaluate all PPC campaigns by employing the appropriate tools, but it all starts with understanding the client’s original objectives (i.e. brand awareness vs. increased sales and revenues or increased return on investment). State-of-the-art analytics software is employed to fastidiously measure the following:

* Ad views reported by the search engine or shopping engine (not unique views)
* Clicks on an ad and cost per click, as reported by the engine
* Clicks on an ad as reported by our own company servers
* Potential fraud click
* Conversions, either through the client site’s own analytics package or through our own hosted landing page site

We track several factors which might impact on conversions:

* Bid Term
* Day Part & Day of the week
* Season
* Copy, visible URL, offer on ad
* Ad rank
* Search Engine which the ad appears on
* Landing page (if testing conversions)

6. Campaign Optimization

A comprehensive evaluation of each ad campaign is conducted and an evaluation report is prepared, and then several optimization techniques are employed to advance the campaign to the next level. Test results are considered at the new stage, new tests are planned and conducted, and budgets are determined or expanded.

We employ several highly sophisticated software tools, with bids changing automatically as the marketplace shifts over the day. We take the time to personally review each account and we employ the latest software to continuously manage all aspects of every campaign.

7. Conversions & Landing Pages

Our expert conversion consulting services empower client websites to more effectively compel visitors to take action, whether it is buying, registering or downloading white papers or information. Landing pages or microsites may also be designed by our creative design teams, sending paid search traffic to these pages and enabling us to better manage results.

8. Coordination of Paid Search Ad & SEO Campaigns

Our multi-faceted team ensures complete and effective coordination of Paid Search Ad and SEO campaigns, so that they complement each other and are in complete sync.

Paid Search Ad – Programs & Prices

Program Services and Support

* Consulting and training services may be provided to help a client’s own staff handle paid search campaigns
* Preliminary analysis reports are available
* Paid search clients are assigned a senior Account Manager for regular consultation, and have access to continual technical support from experienced paid search professionals
* Customer service is available from 9 a.m. to 6 p.m.
* All email enquiries are responded to within 24 to 48 hours
* Other available services include: Search Engine Optimization (SEO), Conversion Consulting & Redesign, Website Design & Layout, Other Online Advertising and Marketing

If you have any questions about this information, please contact us at Yesup SEO, an established SEO services.