Client: Aurora Online
Client Website: www.frankklees.com
Type of Program: Regular SEO Program
Program Start Date: December 17, 2007
Program End Date: June 13, 2008
The Scenario
The website www.frankklees.com helps to inform the general public about the achievements, work and persona of Frank Klees, a local conservative politician who recently ran in the riding of Newmarket-Aurora in the October 2007 provincial elections.
Before Yesup SEO worked on this site, the search engine rankings were low – www.frankklees.com could not be found on the first few pages of either the Google or Yahoo search engines for its relevant keywords. Marketing people assisting in Mr. Klees’ campaign realized that higher search engine rankings and greater engine visibility would help their candidate’s website attract substantial visitors and traffic and achieve a higher online profile. They decided to outsource to Yesup SEO the search engine optimization work required by the site.
Program Description
Market Research & Target Market Identification; Keywords Research; Keywords Traffic Analysis; Competition and On Page Optimization Analysis; Web Analytics; On Page Optimization; Off Page Optimization; Monthly Reporting; Web Traffic Analysis; Suggestions on other internet advertising & online marketing options

The Results
Soon after SEO work started on the site it was experiencing impressive increases in traffic and link popularity, as well as rankings across the major search engines. The results below were achieved within three to four weeks of the SEO Program’s start:
Keywords for which site currently ranks or has recently ranked on page 1 of Google.ca
Aurora education politican
Aurora faith based education
Aurora gridlock
Aurora healthcare politician
Aurora John Tory
Aurora Ontario education
Aurora Ontario environment
Aurora Ontario transportation
Autism Aurora politician
Newmarket Aurora education
Newmarket Aurora environment
Newmarket Aurora John Tory
Newmarket Aurora pubic transit
Newmarket Aurora transportation
Newmarket doctor shortatge
Newmarket education politician
Newmarket gridlock
Newmarket healthcare politician
Newmarket healthy environment
Newmarket politician
Newmarket quality government
Newmarket quality life
Newmarket transportation politician
Ontario PC party (Frank Klees is the first member site to show up The PC Party Homepage and John
Tory
PC party Aurora
PC party Newmarket
PC party politician
The large increase in online visitors and traffic experienced by the site helped to raise the public profile of Frank Klees, who went on to win his riding in Newmarket-Aurora, despite the Conservatives losing the 2007 provincial elections.
The site www.frankklees.com continues to enjoy extremely high search engine rankings for its relevant keywords, and to attract significant online visitors.

