This article was provided by Yesup SEO, an established SEO services.

Developing creative, original, relevant and keyword-rich information for your website is a very effective way to make your site more user-friendly and to also increase the opportunities for search engine spiders to visit and crawl your site. Great content thus leads to better search engine rankings for your site. Targeted content is even better, and can often be found in information tables and/or listings. Make sure your tables and/or lists contain valuable user information.

Information Tables and lists make great content too!

By now most people in the SEO world are fully aware that great site content is a big part of the game. Content is king, or so we have heard many times. Developing creative, original, relevant and keyword-rich information for your website is a very user-friendly exercise and consequently will attract many visitors to your site. Targeted content can create an even more positive impact by allowing you to access and reach out to your main market audience. User-friendly content is often spider-friendly, as well, since search engine spiders are naturally attracted to good writing, particularly if it is keyword-rich and original.

Great writing is not the only way to develop great site content, and should actually be just one of several different ways to do it. Creating relevant tables and lists for your site can also considered as great content, and will drive both users and spiders to it. This is particularly true if your tables and lists are keyword-rich, contain valuable information and are easy to digest or look at.

Information tables on your site which offer up details about ideas, products or services relevant to your company and/or industry are invariably good site content additions. Site viewers who find the information useful may refer others to your site on the basis of the tables themselves. Usually information tables contain important industry keywords, terms and/or phrases, so that makes them engine-friendly as well.

Information lists can also attract users and spiders, particularly if they are rich in keywords and industry terms or phrases. Lists containing the names, positions and companies of industry contacts, for example, can be very strong site content sources. Users searching for information on a particular person or business in your industry, for example, may stumble across your site if that person’s name and/or the business in question are included on one of your information lists. Initially that particular user may not have been trying to access your site, but there is a strong possibility that, once there, your new visitor may stay awhile and look around. After all, he or she is likely from your industry community, and as such there is a good chance that your site will be of interest, at the very least. It is a safe bet to say that such a user should be viewed as highly qualified traffic.

The bottom line is this: keep on developing great writing content for you site, but do not ignore the idea of adding informative tables, lists and other such features to your site. Also, make sure that these tables and lists are revised and updated, and that other informative tables and lists are added on an ongoing basis. That way you be assured that new, original, and very keyword-rich content is being continually added in areas other than straight descriptive writing. And when you go to bed at night you will sleep tight, confident in the knowledge that both users and spiders are continuing to visit and crawl your site, because the information there is varied, useful and industry-specific.

If you have any questions about this article, or wish to offer suggestions, please contact us at Yesup SEO, an established SEO services.

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This article is provided by Yesup SEO, an established SEO services.

Content submissions and article submissions have been powerful online marketing tools for webmasters or SEO Consultants wishing to SEO their client sites. These efforts are now increasingly complemented by site video submissions.

Video Submissions

For quite awhile content submissions and article submissions have been powerful online marketing tools for webmasters or SEO Consultants wishing to SEO their client sites. These efforts are now increasingly complemented by site video submissions.

Video submissions involve producing a 30 or 60 second video on the site, perhaps introducing the site and its various products and/or services, and this can usually be done in-house, with brochure fotos and logos. Video submissions do not have a voice over, so you basically have to concentrate on making sure that the pictures and graphics look nice, and that the video flows well.

Client site video can be submitted to several video submissions venues, but two of the most popular ones are You Tube (www.youtube.com) and Meta Café (www.metacafe.com). Submissions to You Tube are particularly effective because that venue is actually owned by Google itself, which means that your site will be soon indexed by Google directly off the You Tube submission.

This brings us to the big advantages of video submissions. The obvious one is that more people will find out about your site online, via your video. You can tell how many online visitors have seen your video by the number of hits it incurs, which is listed just beneath the video itself, on the far right. If you have a video for a car dealership site posted on You Tube, for example, and after two months it says that there are 288 hits, that means 288 people online have seen that video.

The hits are nice, of course, but it not really what you are after. The main purpose of these video submissions is to ensure that search engines such as Google and Yahoo are finding those videos and from there going to your site and indexing it. Search engines value new information, whether it is in the form of an article or a video, particularly if that new information serves to educate and inform people about a company and its products and/or services. For this reason, search engines accord a high “information value” to video submissions, particularly if they are more educational as opposed to promotional.

If you are a Webmaster or an SEO Consultant aiming to increase the online presence of a particular client site, you would do well to make sure that video submissions, particular to You Tube and Meta Café, are part of your website marketing mix.

If you have any questions about this article, or wish to offer suggestions, please contact us at Yesup SEO, an established SEO services.

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This article is provided by Yesup SEO, an established SEO services.

The first phase in Search involved matching keywords to precise database text, but obvious limitations moved Search into a new era, where Search Engines developed ways to better understand user behaviour, including the use of user profiles. We are now entering a third phase of Search, that which involves Personalization, or understanding the actual user as opposed to behaviour. The Personalization of Search involves looking at Social Networking Theory and Online Social Networks.

The world of search and search engines is about to move from phase two to phase three, where personalization will be the key. Let’s review the first two phases before discussing what personalization means to search and SEO.

Phase 1 – Matching Keywords

Prior to the arrival of the Web and Search Engines, searching through a text-based database usually involved matching up the terms of your query to correlate precisely with how the terms appeared in those database documents.

The web’s advent ushered in a complex, interconnected network of pages linked to each other (hyperlinks), and search engines (i.e. Google, Yahoo) soon developed an understanding for how words assumed importance relative to their location on the page(s). Indexing words linked to other pages assumed great importance, and links to a particular page were deemed to increase its relative importance. The quantity and quality of links to a page currently helps to define its significance.

A major drawback to this type of keyword matching is that the very same findings were presented to all searchers, despite their identity or their original search goals. Two people looking for something completely different online might get back the same results (i.e. one person is searching for information on “cookies” as they pertain to websites, while the other is looking for details on a type of processed snack consumed by some Sesame Street characters).

Phase 2 – Understanding User Search Behaviour

Engines fine-tuned their approach to search as they developed and offered users more ways to find information (i.e. Website pages). Engines started to develop ways to better ascertain what the searcher was originally looking for: user profiles (i.e. with details on search activity and history); analyses of user actions (i.e. mouse movement, page viewing time, page navigation movements, comparisons of different user web page results); and other user information (i.e. location, language preferences, type of device employed such as mobile phone or desktop).

There are several other types of user information that search engines have started looking for, including Search Results clicked upon, Ads clicked upon, Types of Email alerts and Personalized Search History. Here is a list of other searcher information sought by various engines (indicated in parentheses):

o Annotations (Google Notebook)
o Bookmarked Pages (Delicious, Myweb 2.0, Yahoo)
o Personal Profiles (OPrkut, Myspace)
o Picture Tags (Flickr)
o Queries employed and pages chosen in vertical searches (Google Maps, Yahoo local search, Froogle)
o Query revisions
o Webpages selected for customized engines (Google custom search)

Phase 3 – Understanding the User (Personalization)

Search engines are already moving towards a new phase, that of Personalization. Data which is culled from how users interact with search and related services is now being complemented with personal information or “footprints” which the user has left on the web. Just consider the user profiles created on engine sites (i.e. MySpace, Facebook, Digg.com) as well as the emerging preponderance of personal blogs (i.e. Technorati). Users can now leave their personal stamp on a seemingly endless number of pages. Even digital signatures associated with user identities
(i.e. OpenID, Typepad) are helping engines to learn more users and their motivations.

How people search, what sites learn about their targeted audiences and gauging the impact of SEO campaigns – all these dynamics are being increased influenced by Personalization. In an effort to offer up personalized search results, the various engines have already shifted their efforts towards understanding the user’s real objectives. Google is at the forefront of this shift, treating selected user queries as personalized searches, with past user search history easily referenced.

Website Owners, SEOs and Personalization

Website owners and SEO people should be prepared to ride the Personalization wave, and to identify different methods for learning about their existing customers as well as intended audiences. Finding out more about Social Networking Theory and Online Social Networks also helps reveal personal user information.

SEO practitioners would also do well to employ log file analysis and Web analytics tools, since these are useful devices for relevant measurements of results and conversions. Honesty is also important – SEO people must now come to terms with the declining importance of ranking reports and share this information with their clients.

If you have any questions about this article, or wish to offer suggestions, please contact us at Yesup SEO, an established SEO services.

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August 15th, 2009

This article is provided by Yesup SEO, an established SEO services.

click fraudClick Farm networks set up relatively valueless websites and then work with search engines to distribute PPC ad listings, but obtain and send irrelevant traffic to clickable links. Click pimping companies increase their revenues, advertisers get meaningless clicks and visitors browse no-content sites.

Affiliate Fraud and Competitor Fraud are still hard to spot but, astute marketers and innovative software has made both forms of online cheating easier to manage. Cheaters never lie down easy, however, and have now taken to establishing online click fraud scams defined by complex distribution networks.

Known as “click farms”, these networks have set up seemingly valid websites and then have joined with search engines to distribute pay-per-click (PPC) ad listings, as opposed to mere content vehicles. Once entrenched, click farms then employ their talents to “obtain” clicks through PPC search ads and pop-ups, sending irrelevant traffic to clickable links at low marketing costs to themselves.

Referred to as “click pimping” or PPC Arbitrage, this new type of fraud employs astute marketing and valueless domains to significantly drive up revenues; the sites in question offer visitors seeking information little or no relevant content, a plethora of PPC ads and would likely not be re-visited. Such sites are quickly weeded out by the major search engines, often not even appearing in organic indexes.

Click farm sites, then, do not even show up in any meaningful engine listings, and generate valueless clicks and little or no conversion. Yet they are increasingly prevalent on the internet, and their concept is being duplicated across many different industries doing business online. Recent research posits that click pimping may generate up to almost half of a company’s total search activity, depending on the category.

As is the case with other forms of click fraud, there are methods you can enact to identify and act against click pimping:

* Every day have your marketing people record web logs for referral sites, and identify and document who it sending traffic to your site (jot down the URL or web address). Evaluate the conversion rates from this traffic to better ascertain if the traffic is legitimate and qualified or if it is coming from a clink farm site. Request a click fraud refund from this site in question if results are found to be somewhat wanting
* Have your marketers examine the search engine rankings of any suspected click farm sites. The engines are pretty adept at keeping these sites out of any relevant indexes or listings, so a little research should reveal any potential problems
* Contact the search engines in question if you suspect click pimping; they will be more than willing to work with you to confirm this fraudulent activity, and then will promptly move to ensure that the site(s) in question face repercussions

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This article is provided by Yesup SEO, an established SEO services.

The cost of keywords is rising, so it is important to optimize to attract more qualified traffic. Move away from general keywords to more specific ones. Go for phrases which match the search queries of your target audience. Ensure that the phrases are relevant and popular in your industry.

Setting up your keywords as part of your SEO campaign involves more than simply bidding on selected words. With the cost of keywords increasing, it is important to optimize your site for natural (organic) searches; that is, to make sure the pages where visitors land are relevant to their searches, to qualify these potential customers and then to convert them when they click.

Here are some measures you can take to better ensure that your keywords generate more and better qualified site traffic:

1. Get Specific

In designing and writing your site information, make sure that you have included more selective keyword phrases to better “reel in” qualified visitors. Site optimization should hone in on a specific part of your business with certain keywords that appeal to specific customers (i.e. insurance – home), as oppose to a more generalist approach. There is lots of competition for general keywords, which means your site won’t rank as high; there is less competition for more specific words and the visitors that do come your way will be more highly qualified, will have thought more about what they want, and will be more ready to purchase.

2. Match your keywords with search queries

Your website pages should feature keyword phrases which match the phrases typed into search queries by your target audience. You should be putting lots of thought into choosing these words, and then into placing them strategically throughout your entire site. Also, incorporate your search-matching keywords into title tags, hyperlink text, alt tags, behind each photo, and high up in the page, where they are accorded more weight by search engines.

3. Choose wisely

The work you do in the above two steps will not lead to higher search engine rankings if you do not select the right keywords for your industry. Do some research to find out more about your industry, what your competitors are doing, and what type of keywords your potential customers are using in their searches. You definitely want to consider keywords which are more specific, but you also want to make sure they are popular and relevant as well.

If you have any questions about this article, or wish to offer suggestions, please contact us at Yesup SEO, an established SEO services.

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